CLIENT
Omar Alvarado
YEAR
May 2026
INDUSTRY
Custom Luxury Jewellery
SERVICES
Website, Online Store, Enquiry System, SEO Cleanup
Key Highlights
A site that feels as premium as the pieces
Don Rosé makes one-of-one jewellery by hand in Los Angeles. The site was built around their own references: minimal, image-led and quiet, so the work does the talking. A full-width documentary on the grillz they made for Kanye West sits at the centre of it.
Enquiries that arrive ready to quote
A step-by-step enquiry form asks the right questions for each piece, whether it’s an engagement ring, grillz or a pendant. By the time an enquiry lands, Omar already knows what the client wants.
Nearly 70 enquiries before a single ad
Before the new site, Don Rosé’s clients mostly found them through Instagram and referrals. A coming-soon page started collecting enquiries before launch, and in about two months more than 60 people asked to commission a custom piece, with nothing spent on ads. For a custom jewellery studio, one enquiry can be a commission worth thousands.
Designed for measurable product growth
Every design decision focused on improving usability, increasing engagement.
70
Custom Enquiries
Nearly 70 people asked to commission a one-of-one piece through the site.
+60
Enquiries Before Any Ads
Came in within about two months, with zero spent on paid advertising.
0
Abandoned Enquiry Forms
Everyone who started the enquiry form finished it.
