CLIENT
Pedro Schafer
YEAR
2025-2026
INDUSTRY
Fitness & Gaming App
SERVICES
Homepage, Game Studio Landing Page, Homepage Redesign, Structured Data
Key Highlights
One product, two very different buyers
Bitletics turns steps, runs and workouts into rewards inside video games. Players and game studios want different things, so each got its own page. The studio page talks retention, churn and revenue per player, while the homepage speaks to the people who’ll actually use the app.
Clear in three words
A new app has seconds to explain itself. The homepage hero was rebuilt around Track, Earn, Redeem, so a visitor gets the idea before they scroll, with a fast, lightweight hero that loads quickly on any phone.
A steady stream of sign-ups before launch
Bitletics hasn’t launched yet, so every sign-up is someone choosing to wait for it. Between April and early September 2026, 86 people signed up through the site. By September, sign-ups were coming in more than three times faster each week than in April. Pedro has come back for three projects so far.
Designed for measurable product growth
Every design decision focused on improving usability, increasing engagement.
86
Sign-ups Through the Site
Between April and early September 2026, before the app has even launched.
3.4x
More Sign-ups Per Week
From about 2 a week in April to nearly 8 a week by September.
3
Projects and Counting
Pedro came back for a game studio page and a full homepage redesign.
